Freshub

Company Overview

Snapshot

Founded in June 2012 by Meir Zohar, Freshub operated with 1–10 employees. The company secured funding across two rounds. A significant milestone occurred in June 2019 when Freshub was acquired by IKAN Holdings.

Business overview

Freshub developed the Smart Kitchen Commerce platform, a solution designed to connect grocery retailers and connected-appliance manufacturers with consumer kitchens. Its technology aimed to enable IoT-driven smart kitchens by transforming various appliances into smart devices. The platform allowed consumers to manage online shopping, dynamic shopping lists, and digital coupons directly from display-enabled kitchen appliances using voice commands or barcode scanning. Freshub operated within the Business Software sector, serving the retail and e-commerce industries, particularly supermarkets and online retailers, with a focus on smart home and IoT applications.

Strategic signal

In June 2019, Freshub was acquired by IKAN Holdings, which also secured $8 million in new funding. This acquisition signals a consolidation within the smart kitchen commerce market, indicating that Freshub's technology and market position were valuable assets for a larger entity looking to expand its footprint in the connected home and retail technology space.

Company Intelligence Q&A

What is Freshub's core offering?

Freshub developed the Smart Kitchen Commerce platform, a solution that connects grocery retailers and connected-appliance manufacturers to consumer kitchens, enabling IoT-driven smart appliances.

When was Freshub acquired?

Freshub was acquired by IKAN Holdings in June 2019.

Did Freshub form any strategic partnerships?

In November 2017, Chinese electronics company TCL partnered with Freshub. Earlier, in January 2015, Archos and Freshub teamed up for an online kitchen shopping platform at CES 2015.

What was the status of Freshub after the acquisition?

Following its acquisition by IKAN Holdings in June 2019, Freshub ceased to operate.