Freshub

Company Overview

Snapshot

Founded in June 2012 by Meir Zohar, Freshub operated with 1–10 employees. The company secured funding across two rounds from Xevin Investments. A significant milestone occurred in June 2019 when Freshub was acquired by IKAN Holdings.

Business overview

Freshub developed the Smart Kitchen Commerce platform, a solution designed to connect grocery retailers and connected-appliance manufacturers with consumer kitchens. Its core technology aimed to transform any appliance into a smart appliance, making IoT-driven smart kitchens a reality. The platform allowed consumers to access chosen retailers directly from home, facilitating online shopping, dynamic shopping lists, and digital coupon clipping via voice commands or barcode scanning on display-enabled kitchen appliances like refrigerators and coffee machines. Freshub operated in the Business Software sector, serving the retail and e-commerce industries, particularly supermarkets and online retailers in geomarkets such as the United States and China.

Strategic signal

In June 2019, Freshub was acquired by IKAN Holdings, a move that integrated Freshub's smart kitchen commerce platform into a broader ecosystem. This acquisition signals a consolidation within the kitchen commerce and IoT space, indicating that Freshub's technology and market approach were validated as valuable assets for expanding connected home solutions.

Company Intelligence Q&A

What is Freshub's core offering?

Freshub developed the Smart Kitchen Commerce platform, a solution that connects grocery retailers and connected-appliance manufacturers to consumer kitchens, enabling IoT-driven smart appliances.

When was Freshub acquired?

Freshub was acquired by IKAN Holdings in June 2019.

Did Freshub form any strategic partnerships?

In November 2017, Chinese electronics company TCL partnered with Freshub. Earlier, in January 2015, Archos and Freshub teamed up for an online kitchen shopping platform at CES 2015.

What was the status of Freshub after the acquisition?

Following its acquisition by IKAN Holdings in June 2019, Freshub ceased to operate.