Fruitful Way

Company Overview

Snapshot

Founded in July 2013 by Udi Alroy and Arnon Aharon, Fruitful Way operated with 1–10 employees. The company raised $500,000 across one disclosed funding round. In January 2015, Fruitful Way secured its last known funding round.

Business overview

Fruitful Way developed a mobile application and personalized toolkit designed to help couples optimize their chances of conception. The platform offered a free assessment to determine fertility potential based on a clinician-developed algorithm, alongside ovulation-cycle tracking with a fertile-window calendar. It also provided health tips, including recommendations for male and female nutritional supplements, and suggested behavioral adaptations such as stress management and healthy eating. Fruitful Way operated within the Health Tech & Life Sciences sector, focusing on digital healthcare, digital therapeutics, and mobile platforms for consumers and patients.

Company Intelligence Q&A

What is Fruitful Way's primary business?

Fruitful Way developed a mobile application and personalized toolkit to help couples optimize their chances of conception, offering fertility assessments, ovulation tracking, and health recommendations.

When was Fruitful Way founded?

Fruitful Way was founded in July 2013.

Who are the founders of Fruitful Way?

Fruitful Way was co-founded by Udi Alroy and Arnon Aharon.

What was the last disclosed funding event for Fruitful Way?

In January 2015, Fruitful Way secured a seed funding round totaling $500,000.

What is the current operational status of Fruitful Way?

Fruitful Way ceased to operate in June 2020.