Fullpath

Company Overview

Snapshot

Founded in January 2015 by Aharon Horwitz, Eliav Moshe, and Yishai Goldstein, Fullpath operates with 201–500 employees. The company has raised $57 million across 4 funding rounds. In April 2026, Fullpath was acquired by Cox Automotive.

Business overview

Fullpath provides an AI-powered customer data and experience platform specifically designed for automotive retailers. Its core technology unifies dealership first-party data from various sources, including CRM, DMS, websites, ads, inventory, and incentives, into a single customer data platform. This data is then activated through AI-driven digital advertising, email/SMS campaigns, website personalization, and sales enablement tools. Fullpath serves dealers, dealer groups, and OEM programs, aiming to enhance lead conversion, minimize marketing waste, and create personalized shopping journeys to increase lifetime customer value within the automotive industry.

Strategic signal

In April 2026, Fullpath was acquired by Cox Automotive, a global automotive technology giant. This acquisition signals a strategic move by Cox Automotive to integrate Fullpath's AI-powered customer data and marketing platform into its data strategy, indicating a strong validation of Fullpath's technology and its potential to drive significant advancements in automotive retail customer engagement and data utilization.

Company Intelligence Q&A

What was a significant corporate development for Fullpath in 2026?

In April 2026, Fullpath was acquired by Cox Automotive, becoming part of the global automotive technology giant’s data strategy.

What was Fullpath's most recent acquisition?

In August 2025, Fullpath acquired Fuse Autotech's Dynamic Payments Solution to strengthen its automotive customer data ecosystem.

When did Fullpath rebrand from AutoLeadStar?

In March 2023, AutoLeadStar rebranded to Fullpath, following a $40 million funding round aimed at transforming car sales.

Which investors participated in Fullpath's funding round in November 2022?

In November 2022, Fullpath (then AutoLeadStar) raised funding from investors including Riverwood Capital and Aleph.

When did Fullpath open its US headquarters?

In August 2017, AutoLeadStar (now Fullpath) opened its US headquarters in Miami, Florida.