FUTURING UP

Company Overview

Snapshot

Founded in July 2017 by Alex Kaplun and Shoshy Borenstein, FUTURING UP operates with 1–10 employees. The company has raised $527,000 across three funding rounds, with ExitValley as an investor. In September 2022, FUTURING UP won a competition organized by the Israeli Ministry of Labor's 'HaKaveret' social entrepreneurship program, highlighting its innovative approach to supporting individuals in career transitions.

Business overview

FUTURING UP is a digital platform focused on providing personal, occupational, and financial assistance to individuals facing dismissal, retirement, or early retirement. The company's core offering connects users aged 45 and older with professional consultants through an online platform, facilitating affordable and accessible planning for their post-career lives. Leveraging its proprietary 'Life Equilibrium Model,' developed in collaboration with Professor Dan Ariely, FUTURING UP aims to address the challenges arising from the disparity between effective retirement age and increasing global life expectancy. The company operates within the Education & Knowledge Technologies sector, with a focus on Human Resources Management and serving both consumers (specifically seniors) and enterprise clients in research and consulting services.

Strategic signal

In September 2022, FUTURING UP secured a win in a competition held by the Israeli Ministry of Labor's 'HaKaveret' social entrepreneurship program. This recognition signals strong validation for FUTURING UP's mission and business model, demonstrating its potential to address critical societal needs related to aging workforces and retirement planning. For investors and innovation teams, this indicates governmental and institutional acknowledgment of the platform's relevance and impact in the future of work and senior support markets.

Company Intelligence Q&A

What is FUTURING UP's core mission?

FUTURING UP aims to provide personal, occupational, and financial assistance to individuals facing dismissal, retirement, or early retirement, addressing the growing disparity between effective retirement age and increased global life expectancy.

Who are the founders of FUTURING UP?

FUTURING UP was co-founded by Alex Kaplun, who serves as CEO, and Shoshy Borenstein, who holds the role of CPO.

What significant recognition did FUTURING UP receive in 2022?

In September 2022, FUTURING UP won a competition organized by the Israeli Ministry of Labor's 'HaKaveret' social entrepreneurship program.

What technology underpins FUTURING UP's platform?

FUTURING UP's technology is based on the 'Life Equilibrium Model,' which was developed by its founders in collaboration with Professor Dan Ariely.

What was FUTURING UP's initiative during the COVID-19 pandemic?

In April 2020, FUTURING UP offered a free month of support to individuals in Israel who were laid off due to the COVID-19 pandemic.