GenCell

Zero-Emission Hydrogen and Ammonia Fuel Cell Power Systems

Energy Tech
Public on TASE on Nov, 2020

Company Overview

Snapshot

Founded in February 2011 by Rami Reshef, David Weinstein, and Gil Shavit, GenCell operates with 51–200 employees. The company has raised $122.84 million across 8 funding rounds from 6 investors. GenCell went public on the TASE in November 2020.

Business overview

GenCell Energy develops hydrogen and ammonia-based alkaline fuel cell systems that provide zero-emission power for backup, off-grid, and distributed energy applications. Its solutions include long-duration backup systems for telecom and utility infrastructure, off-grid power units that extract hydrogen from ammonia on-site, and hybrid systems for electric vehicle charging and disaster response. GenCell’s proprietary technologies enable on-demand hydrogen generation from anhydrous ammonia, eliminating the need for high-pressure hydrogen storage and transport. The company's alkaline fuel cells utilize non-platinum catalysts and operate reliably in extreme weather conditions, supporting resilient, low-maintenance energy supply across diverse environments, serving the Energy Tech sector.

Strategic signal

In September 2024, GenCell announced an order to supply additional units valued at US$4.4 million to CFE, a major utility in North America, further expanding the deployment of its long-duration substation backup solution. This development signals strong market validation for GenCell's hydrogen-to-power solutions within critical infrastructure, demonstrating growing adoption and trust from large utility providers in its ability to deliver resilient and zero-emission energy solutions.

Company Intelligence Q&A

What was a significant recent leadership appointment at GenCell?
In March 2025, Ron Cardwell was appointed President of GenCell Inc. to bolster the company's primary focus on the U.S. market.
What was a key strategic partnership for GenCell in the EV charging sector?
In September 2025, Advanced Parking Technologies and GenCell commissioned EVOX® at Michigan Technical Resource Park to demonstrate yard management solutions for automotive OEMs, showcasing its application for EV charging.
What was a recent deployment of GenCell's EV charging technology?
In July 2024, the California Mobility Center deployed the first GenCell EVOX® for fast DC EV charging in Sacramento.
What was a recent development in GenCell's green ammonia synthesis?
In November 2023, GenCell announced significant progress in the development of an innovative process for the synthesis of green ammonia.
When did GenCell go public and on which exchange?
GenCell went public on the TASE in November 2020, raising NIS 205 million in a share sale.

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