Genieo Innovation

Company Overview

Snapshot

Founded in April 2008, Genieo Innovation operated with 1–10 employees. The company was acquired by Somoto in July 2014.

Business overview

Genieo Innovation developed a recommendation engine designed to automatically update content based on individual user interests and needs. Its platform organized and updated micro-targeted information, combining social and news streams from various sources like websites, news, blogs, social media updates, and videos. The company operated within the Media & Entertainment Technologies sector, focusing on digital content distribution and engagement, and also touched upon Education & Knowledge Technologies, serving consumers in education, academia, media, entertainment, and social media markets.

Strategic signal

Genieo Innovation's acquisition by Somoto in July 2014 for $34 million marked a significant exit for the company, integrating its personalization technology into a larger entity. This event signaled the value of its recommendation engine and its potential for broader application within the digital content and advertising landscape.

Company Intelligence Q&A

What was Genieo Innovation's primary business?

Genieo Innovation developed a recommendation engine that personalized online content, reflecting individual user interests and needs by organizing and updating micro-targeted information from various digital sources.

When was Genieo Innovation founded?

Genieo Innovation was founded in April 2008.

What was the status of Genieo Innovation?

Genieo Innovation was acquired by Somoto in July 2014 and subsequently became inactive.

Which company acquired Genieo Innovation?

Genieo Innovation was acquired by Somoto in July 2014.

In which sector did Genieo Innovation primarily operate?

Genieo Innovation primarily operated in the Media & Entertainment Technologies sector, with a focus on digital content distribution and engagement.