Genuit

Company Overview

Snapshot

Founded in October 2019 by Amitai Frey and Lior Aminoff, Genuit operated with 1–10 employees. The company ceased operations in January 2020.

Business overview

Genuit developed a digital authenticity verification platform designed for products sold in online marketplaces. Its solution aimed to guarantee authentic, traceable products throughout the supply chain, thereby combating counterfeits, enhancing brand reputation, and boosting sales. The company focused on protecting resellers by ensuring they purchased authentic products and providing customers with assurance against fake merchandise, making the purchasing experience safe and reliable. By integrating Genuit's verification plugin, platforms could increase safety and credibility, while preventing disputes over product authenticity. Genuit operated within the Cyber Security sector, targeting online retailers and e-commerce platforms.

Company Intelligence Q&A

When was Genuit founded?

Genuit was founded in October 2019.

Who are the founders of Genuit?

Genuit was founded by Amitai Frey, who served as Co-founder & CEO, and Lior Aminoff, who was Co-founder & CTO.

What was Genuit's primary business activity?

Genuit developed a digital authenticity verification platform for products sold in online marketplaces, aiming to eliminate counterfeits and ensure product traceability.

What was the operational status of Genuit?

Genuit ceased to operate in January 2020.

What market did Genuit primarily target?

Genuit primarily targeted online retailers and e-commerce platforms, providing solutions for brand protection and authentication within the Cyber Security sector.