GeoEdge

Ad Security and Verification

Business Software
Private

Company Overview

Snapshot

Founded in July 2010, GeoEdge operates with 51–200 employees. The company provides ad verification and transparency solutions for the online and mobile advertising ecosystem. In January 2019, GeoEdge became the first to bring real-time ad security and quality to mobile in-app environments.

Business overview

GeoEdge delivers ad verification and transparency solutions for the online and mobile advertising ecosystem. The company's core technology helps ensure high ad quality and a safe user experience by guarding against noncompliance, malware, inappropriate content, data leakage, and operational issues. GeoEdge serves publishers, ad platforms, exchanges, and networks, operating within the Business Software sector, specifically focusing on Advertising Platforms, Cyber Security, and Application & Website Security.

Strategic signal

In January 2019, GeoEdge launched real-time ad security and quality solutions for mobile in-app environments. This development is significant as it addresses a critical vulnerability in the rapidly expanding mobile advertising market, providing enhanced protection against malicious ads and ensuring a cleaner user experience. For investors, this signals GeoEdge's continued innovation and leadership in ad security, expanding its market reach and reinforcing its value proposition to mobile-first advertisers and publishers.

Company Intelligence Q&A

When did GeoEdge introduce real-time ad security for mobile in-app environments?
In January 2019, GeoEdge became the first to bring real-time ad security and quality to mobile in-app environments.
What was GeoEdge's research finding in September 2019?
In September 2019, GeoEdge researchers uncovered malicious auto-redirect ads in programmatic VPAID video inserted in sandboxed iFrames.
Which company partnered with GeoEdge to regulate ad quality standards?
In March 2018, InMobi partnered with GeoEdge to regulate ad quality standards and improve user experience.
What solution did GeoEdge unveil in May 2015?
In May 2015, GeoEdge unveiled the industry's first video ad verification solution.

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