Glassify
PCB-equipped Beer Glass for Dynamic Drinking
Company Overview
Snapshot
Founded in May 2015, Glassify operated with 1–10 employees and raised $250,000 across two funding rounds from WeissBeerger and Paabahe. The company ceased operations in October 2019.
Business overview
Glassify developed smart beer glasses equipped with an integrated printed circuit board (PCB) and QR code, enabling dynamic interaction between bars and customers. Through the Glassify app, users could scan codes to access real-time drink information, consumption data, and promotions. The platform allowed bars to analyze customer behavior for targeted recommendations and deals, while app users could utilize an eWallet for purchases and social interactions. Glassify's technology also monitored consumption to suggest taxi services when appropriate, operating within the Business Software sector, specifically targeting the consumer electronics and advertising platforms markets.
Strategic signal
In December 2016, Glassify announced a joint venture with Weissbeerger and Innovation Furnace for its smart beer glass, which had achieved an 80% adoption rate during pilots in Europe and the USA. This collaboration and market penetration demonstrated significant strategic validation for Glassify's technology and its potential to redefine customer engagement and data collection in the beverage industry.
Log in to access full profile ›Company Intelligence Q&A
- What is Glassify's primary product?
- Glassify's primary product is a smart beer glass featuring an integrated printed circuit board (PCB) and QR code, designed to enhance customer interaction and data collection in bars.
- When did Glassify cease operations?
- Glassify ceased to operate in October 2019.
- What was the adoption rate of Glassify's smart glasses during pilot programs?
- In December 2016, Glassify reported an 80% adoption rate for its smart glasses during pilot programs conducted in Europe and the USA.
- What functionality did the Glassify app offer to users?
- The Glassify app allowed customers to scan QR codes for real-time information on drinks, consumption, and promotions, use an eWallet for purchases, see other customers' drinks, and receive taxi recommendations based on consumption.
- Which companies partnered with Glassify for its smart beer glass initiative?
- In December 2016, Glassify entered a joint venture with Weissbeerger and Innovation Furnace for its smart beer glass.