Glassify

Company Overview

Snapshot

Founded in May 2015, Glassify operated with 1–10 employees. The company secured funding across two rounds from two investors, including WeissBeerger and Paabahe. Glassify ceased operations in October 2019.

Business overview

Glassify developed smart beer glasses equipped with integrated printed circuit boards (PCBs) and QR codes, designed for use in bars. Its platform enabled customers to scan codes with their smartphones to access real-time information on drinks, consumption, and promotions. The system facilitated dynamic interactions between bars and customers, allowing bars to analyze behavior and offer targeted recommendations and deals. Users could also utilize an eWallet for purchases and monitor consumption, with the app recommending taxis when appropriate. Glassify operated within the Business Software sector, focusing on customer engagement, mobile payments, and personalization.

Strategic signal

Glassify's innovative approach to integrating IoT with consumer behavior in the hospitality sector, as highlighted by multiple news outlets in late 2016, demonstrated a forward-thinking strategy in leveraging data for customer engagement and marketing. This signaled a market interest in smart solutions for traditional industries, aiming to enhance customer experience and provide actionable insights for businesses.

Company Intelligence Q&A

What is Glassify's primary product?

Glassify produces a smart beer glass equipped with an integrated printed circuit board (PCB) and QR code, designed for dynamic interaction in bars.

When was Glassify founded?

Glassify was founded in May 2015.

What was the operational status of Glassify?

Glassify ceased to operate in October 2019.

How did Glassify's technology facilitate customer engagement?

Customers could scan a QR code on the smart glass with their smartphones to access real-time information about their drinks, consumption, and available promotions, enabling personalized interactions and offers from bars.