Haystack Magic
Tracking Physical Assets with the Mobile Sharing Economy
Company Overview
Snapshot
Founded in February 2017 by Misha Nossik and Dmitry Sotnikov, Haystack Magic operates with 1–10 employees. The company has raised $325,000 across one funding round, focusing on asset tracking solutions.
Business overview
Haystack Magic develops solutions for tracking physical assets using Bluetooth Low Energy (BLE) technology and proprietary algorithms. The company's core product, Haystack Magic Asset Tracking, allows users to locate tagged objects within smart workplaces, cities, and homes by leveraging smartphones as infrastructure. Haystack Magic serves markets requiring asset tracking, including manufacturing facilities, smart cities, and logistics, operating within the Industrial Technologies sector with a focus on operational optimization solutions and IoT.
Strategic signal
In September 2018, Haystack Magic's partnership with the Israeli accelerator The Dock, supported by marine technology company Wärtsilä, signaled strategic validation for its asset tracking technology. This collaboration indicated potential for Haystack Magic to expand its applications into industrial and maritime sectors, demonstrating investor interest in its ability to integrate with established industry players for broader market penetration.
Company Intelligence Q&A
- What is Haystack Magic's primary offering?
- Haystack Magic provides asset tracking solutions that utilize Bluetooth Low Energy (BLE) technology and proprietary algorithms to locate physical objects within various environments, including smart workplaces and cities.
- When was Haystack Magic founded and by whom?
- Haystack Magic was founded in February 2017 by Misha Nossik and Dmitry Sotnikov.
- What was a key strategic development for Haystack Magic in 2018?
- In September 2018, Haystack Magic partnered with The Dock, an Israeli accelerator supported by marine technology company Wärtsilä, indicating a strategic move to integrate its asset tracking technology into industrial applications.
- What is the total capital raised by Haystack Magic?
- Haystack Magic has raised a total of $325,000 across one funding round.
- What problem does Haystack Magic's software address?
- Haystack Magic's software aims to solve the problem of misplaced enterprise assets by using employees' and clients' smartphones as free infrastructure to pinpoint item locations.