Haystack Magic
Tracking Physical Assets with the Mobile Sharing Economy
Company Overview
Snapshot
Founded in February 2017 by Misha Nossik and Dmitry Sotnikov, Haystack Magic operates with 1–10 employees. The company has raised $325,000 across one funding round. In September 2018, the company announced a partnership between marine technology company Wärtsilä and Israeli accelerator The Dock.
Business overview
Haystack Magic develops software solutions for tracking physical assets, utilizing Bluetooth Low Energy (BLE) technology and proprietary algorithms. Its core product, Haystack Magic Asset Tracking, enables users to locate tagged objects within smart workplaces, cities, and homes by leveraging smartphones as infrastructure. The company operates in the Industrial Technologies sector, serving markets such as industrial manufacturing, transportation & logistics, and smart cities, with applications in asset tracking, IoT, and operational optimization.
Strategic signal
In September 2018, marine technology company Wärtsilä partnered with Israeli accelerator The Dock, which is relevant to Haystack Magic. This collaboration signals a potential for Haystack Magic to explore integration within marine logistics and industrial applications, validating the broader market interest in asset tracking solutions for complex environments.
Log in to access full profile ›Company Intelligence Q&A
- When was Haystack Magic founded?
- Haystack Magic was founded in February 2017 by co-founders Misha Nossik and Dmitry Sotnikov.
- What is Haystack Magic's primary focus?
- Haystack Magic focuses on tracking physical assets using Bluetooth Low Energy (BLE) technology and proprietary algorithms, enabling users to locate objects in various environments.
- What was a key partnership for Haystack Magic?
- In September 2018, Haystack Magic partnered with the marine technology company Wärtsilä through the Israeli accelerator The Dock.
- How much capital has Haystack Magic raised?
- Haystack Magic has raised a total of $325,000 across one funding round.
- What industries does Haystack Magic serve?
- Haystack Magic serves industries such as smart workplaces, smart cities, manufacturing facilities, and logistics, providing solutions for asset tracking and operational optimization.