Hisense

Company Overview

Snapshot

Founded in June 1991 by Yaniv Shtalryd and Haim Shtalryd, Hisense operates with 11–50 employees. The company focuses on health monitoring technology, notably its Babysense product line. In May 2026, Hisense launched its FIFA World Cup 2026 campaign, aiming to bring fans closer through innovation.

Business overview

Hisense develops technology to detect and prevent sudden infant death syndrome (SIDS), primarily through its trademarked Babysense touch-free breathing-movement monitor. This device continuously monitors a baby's breathing micromovements during sleep through the mattress, alerting caretakers if breathing becomes irregularly slow or stops, thereby providing critical time for intervention. The company operates within the Health Tech & Life Sciences sector, specifically in Medical Devices, Medical Monitors, Digital Healthcare, and Patient Remote Monitoring, serving consumers, parents, and healthcare providers globally.

Strategic signal

Hisense is actively expanding its global brand presence and market leadership, as evidenced by its engagement as an official partner for the FIFA World Cup 2026, kicking off its campaign in May 2026. This strategic move signals a significant investment in global marketing and brand visibility, leveraging a major international event to reach a broad consumer base and reinforce its position in consumer electronics and home appliances.

Company Intelligence Q&A

What is Hisense's primary product?

Hisense's primary product is the Babysense, a touch-free breathing-movement monitor designed to detect apnea in infants by constantly monitoring micromovements of a baby's breathing during sleep.

When was Hisense founded and by whom?

Hisense was founded in June 1991 by Yaniv Shtalryd and Haim Shtalryd.

What significant marketing initiative did Hisense launch in May 2026?

In May 2026, Hisense launched its FIFA World Cup 2026 campaign, aiming to bring fans closer through innovating a brighter life.

What was a key announcement from Hisense in March 2026 regarding its market position?

In March 2026, Hisense reaffirmed its leadership in the global large-screen TV market, leading global TV shipments in 2025 across 100-inch and laser TVs.

What was a notable product launch by Hisense in April 2026?

In April 2026, Hisense announced the global launch of its latest premium television, the UR9 Series, defining the next era of true RGB MiniLED display.