HoneyBook

Company Overview

Snapshot

Founded in June 2013 by Oz Alon, Dror Shimoni, and Naama Alon, HoneyBook operates with 201–500 employees. The company has raised a total of $491.7 million across 7 funding rounds with 25 investors. In September 2025, HoneyBook acquired Fine.dev to enhance its platform with agentic AI and hyper-personalized tools for entrepreneurs.

Business overview

HoneyBook is a financial management platform designed for service-based small business owners. The company's core offering combines tools for billing, contracts, and client communication, aiming to streamline operations and enable business owners to deliver high-quality service. HoneyBook serves small and medium-sized businesses and professionals in the gig economy, operating within the business software sector, specifically focusing on project management and collaboration, as well as software development tools.

Strategic signal

HoneyBook's acquisition of Fine.dev in September 2025 signals a strategic move to integrate advanced AI capabilities into its client management platform. This acquisition is poised to strengthen HoneyBook’s offering with agentic AI and hyper-personalized tools, indicating a commitment to innovation and enhancing the value proposition for its entrepreneurial user base. For investors, this suggests a forward-looking approach to product development and a focus on leveraging emerging technologies to maintain competitive advantage and drive growth in the business software market.

Company Intelligence Q&A

What was a significant strategic development for HoneyBook in 2025?

In September 2025, HoneyBook acquired Fine.dev. This acquisition aims to strengthen HoneyBook’s platform by integrating agentic AI and hyper-personalized tools for entrepreneurs.

When did HoneyBook last raise a funding round?

HoneyBook raised an E Round in November 2021. The round included investments from Tiger Global Management and OurCrowd.

What was a key funding event for HoneyBook in 2021?

In May 2021, HoneyBook completed a D Round of funding. Durable Capital Partners led this round, with participation from Norwest Venture Partners.

When did HoneyBook appoint a new Chief People Officer?

HoneyBook appointed Liat Nachmani as Chief People Officer in April 2023.

What was a notable achievement for HoneyBook in early 2021?

In January 2021, HoneyBook reported hitting $3 billion in bookings as more small businesses transitioned online.