Hoopo

Company Overview

Snapshot

Founded in March 2017 by Ittay Hayut, Erez Aviv, Ilan Lozovsky, and Menachem Tipris, Hoopo operates with 51–200 employees. The company has raised a total of $15.02 million across 7 funding rounds from 13 investors.

Business overview

Hoopo specializes in low-cost, power-efficient tracking solutions designed to enhance logistics operations. The company's core mission is to enable businesses to track and manage their logistics with greater efficiency and reduced costs. By leveraging real-time data and analytics, Hoopo's technology assists businesses in monitoring assets, deriving actionable insights, and making informed decisions, thereby preventing operational bottlenecks, optimizing asset utilization, and ensuring timely maintenance. The HoopoLogic suite offers comprehensive solutions that integrate advanced low-power hardware, cloud-based software, and live dashboards, providing complete visibility and a seamless user experience. Hoopo caters to various sectors, including airport handling, fleet operations, waste management, and supply chain logistics, operating within the Automotive & Mobility Technologies and Industrial Technologies sectors.

Strategic signal

In January 2024, ZIM announced an agreement with Hoopo Systems to deploy Hoopo's tracking devices on ZIM's dry-van container fleet. This partnership signals a significant commercial validation for Hoopo's asset intelligence platform within the global shipping industry, demonstrating the scalability and reliability of its low-power tracking solutions for large-scale logistics operations. For investors, this indicates strong market adoption and potential for revenue growth through strategic enterprise collaborations.

Company Intelligence Q&A

What was a significant recent recognition for Hoopo?

In July 2025, Hoopo won the 2025 IoT Evolution Asset Tracking Award for its hoopoSense Titan product, highlighting its innovation in asset tracking technology.

What strategic partnership did Hoopo announce in January 2024?

In January 2024, ZIM announced an agreement with Hoopo Systems to deploy Hoopo's tracking devices on ZIM's dry-van container fleet, enhancing visibility and management for their logistics operations.

What was a key partnership announced by Hoopo in November 2021?

In November 2021, Hoopo and Clyde Machines announced a partnership, further expanding Hoopo's reach in asset tracking solutions.