HYPR Brands
Influencer Marketing Platform
Company Overview
Snapshot
Founded in July 2013 by Avromi Oratz, Guy Tamir, and Gil Eyal, HYPR Brands operated with 1–10 employees. The company secured funding across two rounds from seven investors, with a total of $13 million raised. A significant milestone for the company was its acquisition by Julius Works Inc in May 2020.
Business overview
HYPR Brands developed a data-driven influencer marketing platform designed for marketers. Its core technology provided advanced performance-tracking solutions, audience demographics, and automated tools to connect with micro-influencers. The platform enabled brands and agencies to strategize, manage, and scale their influencer campaigns, serving over 100 Fortune 500 brands and major advertising and PR agencies within the business software, sales & marketing solutions, and advertising platforms sectors.
Strategic signal
HYPR Brands was acquired by Julius Works Inc in May 2020. This acquisition indicates a consolidation within the influencer marketing technology landscape, suggesting that HYPR's data-driven approach and established client base were valuable assets for a strategic buyer like Julius Works Inc. For investors, this signals a successful exit for HYPR's shareholders and validates the market demand for sophisticated influencer marketing solutions.
Log in to access full profile ›Company Intelligence Q&A
- What was a key strategic development for HYPR Brands?
- HYPR Brands was acquired by Julius Works Inc in May 2020, leading to its inactive status.
- When was HYPR Brands founded and by whom?
- HYPR Brands was founded in July 2013 by Avromi Oratz, Guy Tamir, and Gil Eyal.
- What was the total capital raised by HYPR Brands?
- HYPR Brands raised a total of $13 million across two funding rounds.
- Which investors participated in HYPR Brands' October 2019 funding round?
- In October 2019, HYPR Brands received funding from investors including.
- What was a notable product development for HYPR Brands?
- In February 2018, HYPR Brands launched its Designated Market Areas (DMA) Tool for Influencer Audiences, enhancing its platform's targeting capabilities.