Incredo

Company Overview

Snapshot

Founded in January 2014 by Eran Baniel, Yishai Klein, and Gil Horsky, Incredo operates with 11–50 employees. The company has raised $60.12 million across 8 funding rounds from 14 investors.

Business overview

Incredo, formerly known as DouxMatok, is a global food technology company specializing in proprietary flavor delivery technology. The company's core product, Incredo Sugar, is a sugar-based solution designed to enhance the perception of sweetness without aftertaste, enabling a 30%-50% reduction of sugar in various food products like chocolates, cakes, biscuits, and spreads. Incredo serves the food and beverage industry, focusing on novel food and ingredients within the Agriculture & Food Technologies sector.

Strategic signal

In July 2024, Incredo announced a partnership with Sucro, indicating a strategic move to expand its market reach and collaborate with prominent food brands on sugar reduction initiatives. This partnership signals strong commercial validation and potential for accelerated adoption of Incredo Sugar within the food industry, demonstrating the company's commitment to addressing global health trends and expanding its footprint.

Company Intelligence Q&A

What was a significant recent funding event for Incredo?

Sienna Venture Capital and DSM Venturing participated as lead investors in this round.

What was Incredo's previous name?

Incredo was formerly known as DouxMatok.

What was a key partnership announced by Incredo in 2024?

In July 2024, Incredo partnered with Sucro to work with iconic food brands on sugar reduction, aiming to expand the availability and adoption of Incredo Sugar.

What significant commercial partnership did DouxMatok announce in June 2022?

In June 2022, DouxMatok and Batory Foods announced a commercial partnership to expand the availability of Incredo® Sugar to food companies in the US market.