INCRMNTAL

Company Overview

Snapshot

Founded in August 2020 by Maor Sadra and Moti Tal, INCRMNTAL operates with 11–50 employees. The company has raised $1.4 million across one funding round from two investors. In October 2020, INCRMNTAL secured its Pre-Seed funding round.

Business overview

INCRMNTAL provides a self-service platform that enables marketers to measure the incremental value of their advertising activities. Its core technology integrates seamlessly with existing marketing tools like attribution, analytics, and CRM systems without requiring code or SDKs. The platform is designed with privacy in mind, operating without device identifiers or cookies, and serves enterprises in the advertising, marketing, and sales sectors.

Strategic signal

In October 2020, INCRMNTAL was highlighted by AdExchanger for its efforts to help app developers move away from last-touch attribution and the IDFA. This signals the company's strategic positioning to address critical industry shifts towards privacy-centric measurement and more accurate marketing spend optimization, which is a key concern for advertisers navigating evolving regulatory landscapes and platform changes.

Company Intelligence Q&A

When was INCRMNTAL founded?

INCRMNTAL was founded in August 2020.

Who are the founders of INCRMNTAL?

Maor Sadra and Moti Tal are the co-founders of INCRMNTAL.

What is INCRMNTAL's primary business?

INCRMNTAL develops measurement software that helps advertisers quantify the incremental value of their marketing activities.

How much capital has INCRMNTAL raised to date?

INCRMNTAL has raised a total of $1.4 million in funding.

Which investors participated in INCRMNTAL's Pre-Seed round?

In October 2020, INCRMNTAL secured Pre-Seed funding from toDay Ventures and Mobile Dev Memo Investment Syndicate (MDM).