InfiniGrow

Company Overview

Snapshot

Founded in September 2016 by Daniel Meler and Dor Lahav, InfiniGrow operates with 11–50 employees. The company raised $6M across 4 funding rounds from 10 investors. In January 2026, InfiniGrow was acquired by Amplitude.

Business overview

InfiniGrow provides an AI-powered marketing planning and analytics platform designed to optimize marketing campaigns across various channels. The platform utilizes proprietary data algorithms and an AI engine to offer ongoing recommendations, enabling marketing teams to dynamically reallocate resources, measure and predict marketing investment impact, and manage campaigns. InfiniGrow serves the business software sector, focusing on enterprises and SMBs within the advertising, sales, and marketing solutions industries.

Strategic signal

The acquisition of InfiniGrow by Amplitude in January 2026 signifies a strategic move to integrate revenue analytics into marketing operations. This event highlights the increasing demand for AI-driven solutions that provide measurable impact on marketing spend and demonstrates a market trend towards consolidating advanced analytics capabilities within broader marketing platforms.

Company Intelligence Q&A

What is InfiniGrow's core offering?

InfiniGrow offers an AI-powered marketing planning and analytics platform that functions as a marketing GPS, helping teams optimize campaigns across all marketing channels through data algorithms and an AI engine.

When was InfiniGrow acquired and by whom?

InfiniGrow was acquired by Amplitude in January 2026. The acquisition aims to integrate revenue analytics capabilities for marketers.

Which investors participated in InfiniGrow's funding rounds?

InfiniGrow received funding from investors including New Era Capital Partners and AnD Ventures.

What was a key research finding published by InfiniGrow?

In June 2019, research from InfiniGrow indicated that B2B marketers are increasingly using AI to move beyond the Google/Facebook duopoly, with growth observed in platforms like LinkedIn, Quora, content marketing, and events.

When did InfiniGrow officially launch its AI-driven marketing planning solution?

In September 2018, InfiniGrow launched its AI-driven marketing planning solution, designed to help marketers optimize channel budget allocation to achieve goals and maximize performance.