Inneractive
Automated Mobile Ad Marketplace
Company Overview
Snapshot
Founded in May 2007 by Ziv Elul, Inneractive operated with 1–10 employees. The company raised a total of $14 million across 3 funding rounds from 5 investors before being acquired in March 2016.
Business overview
Inneractive developed an automated mobile ad marketplace, focusing on powering native and video advertisements. The company's core technology included a mobile supply-side platform (SSP), a private marketplace, and an open ad exchange, integrating real-time bidding with native and video ad solutions. Inneractive aimed to empower mobile publishers by providing intuitive platforms to simplify and automate the buying and selling of mobile ads, serving the advertising and mobile application markets.
Strategic signal
In September 2017, Inneractive launched its Video Advertising Monetization Platform (VAMP). This strategic move aimed to equip mobile publishers with advanced tools to compete more effectively with major players like Facebook and Google for mobile ad revenue, signaling a focus on enhancing publisher monetization capabilities through video advertising solutions.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant strategic development for Inneractive in 2017?
- In September 2017, Inneractive launched its Video Advertising Monetization Platform (VAMP), designed to help mobile publishers compete for mobile ad dollars against major platforms like Facebook and Google.
- When was Inneractive acquired and by whom?
- Inneractive was acquired by Fyber in March 2016, leading to its current status as an inactive entity.
- Did Inneractive engage in any key partnerships before its acquisition?
- In January 2016, Inneractive partnered with StartApp to facilitate programmatic video exchange, expanding its reach and capabilities in the mobile advertising ecosystem.
- Which investors participated in Inneractive's Series C funding round?
- In January 2014, Inneractive closed its Series C funding round with participation from investors including Evergreen Venture Partners.
- What was the focus of Inneractive's expansion efforts in 2015?
- In March 2015, Inneractive appointed a new lead for its expanding New York office, indicating a strategic focus on strengthening its presence and operations in the US market.