Innovid

Comprehensive Video Advertising Platform

Business Software
Acquired by MediaOcean on Nov, 2024

Company Overview

Snapshot

Founded in July 2007 by Zvika Netter, Zack Zigdon, and Tal Chalozin, Innovid operates with over 500 employees. The company raised $333.6 million across 9 funding rounds from 10 investors, including Sequoia Capital. A significant milestone occurred in November 2024 when Innovid was acquired by MediaOcean.

Business overview

Innovid provides a comprehensive video advertising platform designed to help advertisers engage consumers across various screens and channels. The company's core technology focuses on enabling more effective video creation, improving campaign performance, and integrating video throughout the customer journey. Innovid offers a holistic, cross-device, data-driven solution to address audience fragmentation and personalize the customer experience, serving markets globally within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In November 2024, Innovid was acquired by MediaOcean. This acquisition signals a strategic consolidation within the ad tech industry, indicating MediaOcean's intent to enhance its video advertising capabilities and market reach. For investors, this event demonstrates a successful exit for Innovid's shareholders and underscores the value placed on advanced video advertising and measurement technologies in a rapidly evolving digital media landscape.

Company Intelligence Q&A

What was a significant corporate event for Innovid in November 2024?
In November 2024, Innovid was acquired by MediaOcean. This acquisition also led to Innovid's delisting from the NYSE.
What was Innovid's valuation during its SPAC merger?
In December 2021, Innovid began trading on the NYSE at a valuation of $1.3 billion following its SPAC merger with ION Acquisition Corp 2.
When did Innovid acquire Herolens?
Innovid acquired the Argentinean company Herolens in September 2019, as reported by Globes.
When did Innovid acquire Taykey?
Innovid acquired Taykey in November 2017 to enhance its data capabilities for video advertisers.
Which companies invested in Innovid's D Round funding?
In March 2015, Innovid received funding in its D Round from investors including Cisco Investments.

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