Innplay Labs

Company Overview

Snapshot

Founded in July 2019 by Ore Gilron and Oshri Bienhaker, Innplay Labs operates with 11–50 employees. The company was acquired by Playtika in September 2023, marking a significant exit for the mobile gaming studio.

Business overview

Innplay Labs is a mobile gaming studio specializing in the development of arcade and puzzle animation mobile games. The company's portfolio includes popular titles such as Water Ride and Brix Master Operating within the Media & Entertainment Technologies sector, Innplay Labs focuses on creating engaging digital content for recreational and lifestyle consumers, particularly targeting gamers globally.

Strategic signal

In September 2023, Innplay Labs was acquired by Playtika for an amount reported to be up to $300 million. This acquisition signals strong market validation for Innplay Labs' mobile gaming development capabilities and highlights the continued consolidation and strategic investment within the competitive mobile gaming industry, positioning Playtika to expand its portfolio with Innplay Labs' established titles and development expertise.

Company Intelligence Q&A

What was the most significant corporate event for Innplay Labs?

Innplay Labs was acquired by Playtika in September 2023. This acquisition represented a major exit for the mobile gaming studio.

When was Innplay Labs founded and by whom?

Innplay Labs was founded in July 2019 by co-founders Ore Gilron and Oshri Bienhaker.

Which investor participated in Innplay Labs' funding rounds?

VGames led multiple funding rounds for Innplay Labs, including in February 2022, March 2021, and July 2020.

What types of games does Innplay Labs develop?

Innplay Labs specializes in arcade and puzzle animation mobile games, with titles such as Animal Kingdom: Treasure Hunt, Water Ride, and Brix Master.

What was the reported acquisition amount for Innplay Labs?

News reports from September 2023 indicated that Playtika acquired Innplay Labs for an amount that could be up to $300 million.