Innplay Labs

Company Overview

Snapshot

Founded in July 2019 by Ore Gilron and Oshri Bienhaker, Innplay Labs operates with 11–50 employees. The company secured funding across four disclosed rounds from five investors, with VGames participating as a lead investor in multiple rounds. Innplay Labs was acquired by Playtika in September 2023.

Business overview

Innplay Labs is a mobile gaming studio specializing in arcade and puzzle animation mobile games. The company develops and publishes titles such as Water Ride, Brix Master, and Animal Kingdom, catering to the global consumer market within the digital content engagement and entertainment sector.

Strategic signal

In September 2023, Innplay Labs was acquired by Playtika. This acquisition signals a strategic consolidation within the mobile gaming industry, allowing Playtika to integrate Innplay Labs' specialized arcade and puzzle game portfolio, potentially expanding its market reach and intellectual property.

Company Intelligence Q&A

What was a significant corporate milestone for Innplay Labs?

Innplay Labs was acquired by Playtika in September 2023, marking a major exit for the mobile gaming studio.

Who founded Innplay Labs?

Innplay Labs was co-founded by Ore Gilron and Oshri Bienhaker in July 2019.

Which investor participated in multiple funding rounds for Innplay Labs?

VGames participated as a lead investor in multiple funding rounds for Innplay Labs, including rounds in July 2020, March 2021, and February 2022.

What type of games does Innplay Labs develop?

Innplay Labs specializes in developing arcade and puzzle animation mobile games, with titles such as Water Ride, Brix Master, and Animal Kingdom.

When did Innplay Labs last receive funding?

Innplay Labs last received funding in February 2022.