Innplay Labs

Mobile Gaming Studio

Media & Entertainment Technologies
Acquired by Playtika on Sep, 2023
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Company Overview

Snapshot

Founded in July 2019 by Ore Gilron and Oshri Bienhaker, Innplay Labs operates with 11–50 employees. The company completed 4 funding rounds with investors such as VGames and Kaedan Capital before being acquired by Playtika in September 2023.

Business overview

Innplay Labs is a mobile gaming studio specializing in arcade and puzzle animation mobile games. The company develops and releases titles such as Water Ride, Brix Master, and Animal Kingdom, targeting the global consumer market, particularly gamers, within the Media & Entertainment Technologies sector.

Strategic signal

In September 2023, Innplay Labs was acquired by Playtika for an amount reported to be up to $300 million. This acquisition highlights the strategic value of Innplay Labs' mobile gaming portfolio and its potential for integration into a larger gaming ecosystem, signaling a successful exit for its investors and founders.

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Company Intelligence Q&A

What was the most significant corporate event for Innplay Labs?
Innplay Labs was acquired by Playtika in September 2023. This acquisition marked a major milestone for the mobile gaming studio.
Who founded Innplay Labs?
Innplay Labs was founded by Ore Gilron and Oshri Bienhaker in July 2019.
What kind of games does Innplay Labs develop?
Innplay Labs specializes in arcade and puzzle animation mobile games, including titles like Water Ride, Brix Master, and Animal Kingdom.
Which investor participated in Innplay Labs' funding rounds?
VGames participated as a lead investor in Innplay Labs' funding rounds in March 2021 and February 2022.
What is the employee count for Innplay Labs?
Innplay Labs operates with 11–50 employees.
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