Innplay Labs

Company Overview

Snapshot

Founded in July 2019 by Ore Gilron and Oshri Bienhaker, Innplay Labs operates with 11–50 employees. The company was acquired by Playtika in September 2023.

Business overview

Innplay Labs is a mobile gaming studio specializing in arcade and puzzle animation mobile games. The company develops and offers titles such as Water Ride, Brix Master, and Animal Kingdom, catering to the global market within the Media & Entertainment Technologies sector, specifically targeting gamers in the Digital Content Engagement & Entertainment category.

Strategic signal

Innplay Labs was acquired by Playtika in September 2023, signaling a significant consolidation within the mobile gaming industry. This acquisition highlights the strategic value of Innplay Labs' portfolio of arcade and puzzle animation games and provides Playtika with an expanded presence in the casual gaming market.

Company Intelligence Q&A

When was Innplay Labs acquired?

Innplay Labs was acquired by Playtika in September 2023.

Who founded Innplay Labs?

Innplay Labs was founded by Ore Gilron and Oshri Bienhaker in July 2019.

What type of games does Innplay Labs develop?

Innplay Labs specializes in developing arcade and puzzle animation mobile games, including titles like Water Ride, Brix Master, and Animal Kingdom.

Which investors participated in Innplay Labs' March 2021 funding round?

In March 2021, Innplay Labs received funding from VGames and TARGET CALIFORNIUM LIMITED.