PhraseTech

Company Overview

Snapshot

Founded in June 2013 by Eran Utmazgin and Shmulik Fronman, PhraseTech operated with 11–50 employees. The company raised $3.5M across two funding rounds from five investors, with Magma Venture Partners participating in both rounds. PhraseTech ceased operations in July 2019.

Business overview

PhraseTech developed technology for online retailers to generate fully customized product pages, tailoring content to specific customer demographics such as gender, age range, and location. The company's core technology leveraged machine learning and real-time analytics to optimize text and identify top-performing messages, aiming to enhance conversion rates. PhraseTech also operated Buzzrake.com, a search engine for online opinions, and managed an online magazine, serving the ecommerce and retail sectors within the broader Business Software market.

Company Intelligence Q&A

What is PhraseTech's primary offering?

PhraseTech provides automated, fully customized text generation for online retailers, enabling them to create personalized product pages based on customer demographics and optimize content using machine learning and real-time analytics.

When was PhraseTech founded and by whom?

PhraseTech was founded in June 2013 by Co-founder & CEO Eran Utmazgin and Co-founder & CTO Shmulik Fronman.

What was the company's operational status as of July 2019?

As of July 2019, PhraseTech ceased to operate and is listed as Non Active.

Which investors participated in PhraseTech's February 2016 funding round?

In February 2016, PhraseTech received funding from Magma Venture Partners and Commerce Ventures.

What was the total capital raised by PhraseTech?

PhraseTech raised a total of $3.5M across two funding rounds.