Insert

Company Overview

Snapshot

Founded in December 2014 by Shahar Kaminitz and Yaron Goldberg, Insert operated with 11–50 employees. The company raised $15,000,000 across 2 funding rounds from 4 investors. In September 2017, Insert was acquired by Pendo.

Business overview

Insert provides an in-app marketing platform designed to enable businesses to rapidly adapt to customer needs and market dynamics. Its core technology allows mobile-app owners to independently create and publish in-app campaigns without requiring development resources, streamlining the process from brief to deployment. The platform offers a wide array of campaign options, including in-app messages, push notifications, surveys, videos, and coupons, with comprehensive control over design, audience targeting, and triggering. Serving financial institutions and retailers such as Barclays and Kimberly Clark, Insert operates within the Business Software sector, focusing on mobile marketing and personalization for enterprises.

Strategic signal

In September 2017, Insert was acquired by Pendo, a move that integrated Insert's mobile app capabilities into Pendo's user analytics and engagement platform. This acquisition signaled a strategic expansion for Pendo into mobile app functionality and provided an exit for Insert, validating its in-app marketing technology and market position.

Company Intelligence Q&A

When was Insert acquired?

Insert was acquired by Pendo in September 2017.

Who founded Insert?

Insert was founded by Shahar Kaminitz and Yaron Goldberg in December 2014.

What was a notable recognition for Insert?

In May 2017, Gartner designated Insert as a Cool Vendor in its 2017 Mobile App Development Report.

What was Insert's total capital raised?

Insert raised a total of $15,000,000 across 2 funding rounds.

Which investors participated in Insert's August 2016 funding round?

The August 2016 funding round for Insert included investments from Battery Ventures.