Insert

Company Overview

Snapshot

Founded in December 2014 by Shahar Kaminitz and Yaron Goldberg, Insert operated with 11–50 employees. The company raised $15 million across 2 funding rounds from 4 investors before being acquired by Pendo in September 2017.

Business overview

Insert provides an in-app marketing platform designed to help businesses quickly adapt to customer needs and market changes. The platform enables mobile-app owners to independently create and publish in-app campaigns without requiring development resources, streamlining the process from campaign brief to deployment. Insert offers a variety of campaign options, including in-app messages, push notifications, surveys, videos, and coupons, with full control over design, audience targeting, and triggering. The company serves financial institutions and retailers, operating within the Business Software sector, specifically focusing on mobile marketing and personalization.

Strategic signal

In September 2017, Insert was acquired by Pendo, a move that integrated Insert's mobile app capabilities into Pendo's user analytics and engagement platform. This acquisition signaled a strategic expansion for Pendo into mobile app user experience, while marking an exit for Insert, validating its in-app marketing technology within the broader business software and mobile engagement market.

Company Intelligence Q&A

When was Insert acquired?

Insert was acquired by Pendo in September 2017.

Who founded Insert?

Insert was founded by Shahar Kaminitz and Yaron Goldberg in December 2014.

What was a notable recognition for Insert?

In May 2017, Gartner designated Insert as a Cool Vendor in its 2017 Mobile App Development Report.

What was Insert's total capital raised?

Insert raised a total of $15,000,000 across 2 funding rounds.

Which investors participated in Insert's August 2016 funding round?

The August 2016 funding round for Insert included investments from Battery Ventures.