Invertex

Company Overview

Snapshot

Founded in June 2015 by David Bleicher, Invertex operated with 1–10 employees. The company raised a total of $3.5 million across four funding rounds from two investors. In April 2018, Invertex was acquired by Nike.

Business overview

Invertex specializes in leveraging 3D scanning technology to enhance eCommerce experiences and facilitate mass customization of product lines. The company's core technology enables users to tailor existing products to specific customer needs or create entirely new, customized product offerings. Invertex's mobile applications are designed to instantly capture and analyze human anatomy in detail and in three dimensions, serving the business software, retail platforms, and mobile technology sectors.

Strategic signal

In March 2023, Nike shut down the Israel R&D center that was established following its acquisition of Invertex, leading to layoffs of the entire team. This event signals a strategic shift for Nike regarding its computer vision and 3D scanning technology development, potentially indicating a re-evaluation of its in-house R&D strategy or a pivot away from the specific applications Invertex provided.

Company Intelligence Q&A

When was Invertex acquired and by whom?

Invertex was acquired by NIKE, Inc. in April 2018.

What was the outcome of Nike's acquisition of Invertex's R&D center?

In March 2023, Nike shut down the Israel R&D center associated with Invertex, resulting in the layoff of the entire team.

How much capital did Invertex raise prior to its acquisition?

Invertex raised a total of $3.5 million across four funding rounds, including a $2 million seed round in April 2017.

Which investor participated in Invertex's funding rounds?

OurCrowd participated as an investor in multiple funding rounds for Invertex, including a follow-on investment in September 2017.