iOnRoad

Company Overview

Snapshot

Founded in May 2011, iOnRoad operated with 1–10 employees and secured $150,000 in total capital across one funding round from Qualcomm Ventures. The company was acquired by Harman International Industries in April 2013.

Business overview

iOnRoad develops a smartphone-based personal driving assistant designed to enhance road safety in real time. Utilizing a device's native camera and sensors, its software-only solution detects vehicles and other hazards in the driving environment, issuing alerts in case of danger. The technology aims to reduce distracted driving and provides features such as augmented driving and dashboard video recording. iOnRoad operates within the Automotive & Mobility Technologies sector, serving consumers in transportation and mobility.

Strategic signal

In April 2013, iOnRoad was acquired by Harman International Industries, a significant development that validated its smartphone-based road safety technology. This acquisition signaled the growing interest of established automotive industry players in integrating advanced driver assistance systems and mobile-first solutions to enhance vehicle safety and connected car experiences.

Company Intelligence Q&A

What is iOnRoad's primary focus?

iOnRoad focuses on providing a smartphone-based personal driving assistant to enhance road safety in real time, using a device's camera and sensors to detect hazards and issue alerts.

When was iOnRoad acquired?

iOnRoad was acquired by Harman International Industries in April 2013, leading to its inactive status.

What type of technology does iOnRoad utilize?

iOnRoad utilizes a software-only solution that leverages smartphone cameras and sensors for object detection and augmented driving features.

What awards did iOnRoad receive for its innovation?

iOnRoad received the 2012 CTIA E-Tech Award and the CES 2012 showcase award. It was also named a Cool Vendor in Automotive by Gartner Research Group in 2012.