Iridize

Company Overview

Snapshot

Founded in January 2011 by Eyal Lewinsohn and Oded Ben-David, Iridize operates with 1–10 employees. The company was acquired by Oracle in September 2018.

Business overview

Iridize develops solutions designed to help SaaS providers reduce churn, onboard customers efficiently, and expand their customer base. Its core technology enables users to create and customize smart, flexible, and interactive onboarding guides and walk-throughs that adapt to user behavior. Iridize serves a diverse client base across industries including banking, insurance, software, eCommerce, and consumer goods manufacturing, operating within the Business Software sector.

Strategic signal

The acquisition of Iridize by Oracle in September 2018 signifies a strategic move by a major enterprise software provider to enhance its user training and onboarding capabilities. This event validates Iridize's technology for improving customer retention and engagement within the SaaS industry, indicating a growing market demand for sophisticated user guidance solutions.

Company Intelligence Q&A

When was Iridize founded?

Iridize was founded in January 2011.

Who are the founders of Iridize?

Iridize was founded by Eyal Lewinsohn and Oded Ben-David.

What is Iridize's primary business model?

Iridize primarily operates on a B2B business model, providing solutions to other businesses.

Which company acquired Iridize?

Iridize was acquired by Oracle in September 2018.

What is Iridize's status?

Iridize is currently Acquired (Inactive) by Oracle, with the acquisition closing in September 2018.