ironSource

Monetization, Engagement, Analytics, and Discovery Solutions

Business Software
Acquired (Inactive) by Unity on Jul 2022 - ceased to operate

Company Overview

Snapshot

Founded in September 2010 by Tomer Bar-Zeev, Tamir Carmi, Omer Kaplan, Eyal Milrad, Arnon Harish, and Gil Shoham, ironSource operates with 51–200 employees. The company raised a total of $105 million across 5 funding rounds from 8 investors. In July 2022, ironSource was acquired by Unity, ceasing independent operations.

Business overview

ironSource is a technology company that provides a comprehensive platform for app developers, offering solutions for user acquisition, ad monetization, and analytics. The company's products help developers maximize their applications' reach and revenue potential. It serves the mobile application and gaming industries, operating within the Business Software sector, specifically focusing on Advertising Platforms and Digital Content Distribution.

Strategic signal

In March 2026, news emerged regarding the quiet unwind of ironSource's integration within Unity, with founders raising $58 million for a new AI e-commerce company. This signals a significant shift away from the original ironSource business model and a new entrepreneurial direction for its founders, indicating a complete transition for the acquired entity.

Company Intelligence Q&A

What was the most significant corporate event for ironSource?
In July 2022, ironSource was acquired by Unity, leading to its cessation of independent operations and integration into Unity's platform.
What was the company's total capital raised?
ironSource raised a total of $105 million across 5 funding rounds.
When did ironSource complete its acquisition of Tapjoy?
ironSource completed the acquisition of Tapjoy in January 2022, aiming to increase monetization opportunities for app and game developers and expand its market scale.
What was the outcome of the ironSource founders' recent venture?
In March 2026, ironSource founders raised $58 million for a new AI e-commerce company, indicating a new strategic direction post-acquisition by Unity.
When did ironSource list on the NYSE?
ironSource began trading on the New York Stock Exchange in June 2021, following an $11 billion SPAC merger.

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