ironSource

Company Overview

Snapshot

Founded in September 2010 by Tomer Bar-Zeev, Tamir Carmi, Omer Kaplan, Eyal Milrad, Arnon Harish, and Gil Shoham, ironSource operated with 51–200 employees. The company raised a total of $105 million across 5 funding rounds from 8 investors. In July 2022, ironSource was acquired by Unity, ceasing independent operations.

Business overview

ironSource provided a comprehensive platform for app developers, offering solutions for user acquisition, ad monetization, and analytics. The company's technology aimed to help developers maximize their application's reach and revenue potential. Operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms, ironSource served app developers and the broader digital media and entertainment industries.

Strategic signal

In March 2026, news emerged regarding the quiet unwind of ironSource's operations within Unity, with significant moves leaving little of the Israeli ad-tech firm remaining. This development signals a strategic shift for Unity, indicating a potential re-evaluation of its integration strategy post-acquisition and raising questions about the long-term future of the ironSource brand and its offerings within the larger entity.

Company Intelligence Q&A

When was ironSource acquired?

ironSource was acquired by Unity in July 2022, after which it ceased to operate as an independent entity.

What was the total capital raised by ironSource?

ironSource raised a total of $105 million across 5 funding rounds.

Who were the founders of ironSource?

ironSource was founded by Tomer Bar-Zeev, Tamir Carmi, Omer Kaplan, Eyal Milrad, Arnon Harish, and Gil Shoham.

What was a significant acquisition made by ironSource before its merger with Unity?

In January 2022, ironSource completed the acquisition of Tapjoy to increase monetization opportunities for app and game developers and expand its market scale.

What recent news indicates a change in ironSource's status within Unity?

In March 2026, reports indicated that the moves within Unity have left little of the Israeli ad-tech firm ironSource, marking a quiet unwind of one of the sector’s most high-profile mergers.