Ivy

Company Overview

Snapshot

Founded in January 2016 by Lee A. Rotenberg and Alexandra Schinasi, Ivy operates with 1–10 employees. The company raised $2.9M across one funding round from three investors. In February 2018, Ivy was acquired by Houzz.

Business overview

Ivy provides a cloud-based business management tool specifically designed for interior designers. Its core technology automates critical tasks such as furniture and payment schedules, project timeline tracking, and reminder notifications for invoices and purchase orders. The company serves the interior design market, operating within the Business Software sector, with a focus on workflow, task management, and financial technology solutions.

Strategic signal

In February 2018, Ivy was acquired by Houzz, a leading platform for home remodeling and design. This acquisition signals a strategic move by Houzz to integrate specialized business management tools for design professionals into its ecosystem, enhancing its service offerings and expanding its reach within the interior design industry. For investors, this demonstrates the value of niche software solutions within larger market platforms and highlights a successful exit for the startup.

Company Intelligence Q&A

When was Ivy founded and by whom?

Ivy was founded in January 2016 by Lee A. Rotenberg and Alexandra Schinasi.

What is Ivy's primary business focus?

Ivy develops a cloud-based business management tool tailored for interior designers, automating tasks like scheduling, payment tracking, and notifications.

When was Ivy acquired and by which company?

Ivy was acquired by Houzz in February 2018.

What was the total capital raised by Ivy?

Ivy raised a total of $2.9 million across one funding round.

What is the employee count for Ivy?

Ivy operates with 1–10 employees.