Jelly Button Games

Company Overview

Snapshot

Founded in July 2011 by Ron Saranga, Moti Novo, Alon Lev, Ron Rejwan, and Mor Shani, Jelly Button Games operated with 11–50 employees. The company raised $1.5M across one funding round and was acquired by Playtika in October 2017.

Business overview

Jelly Button Games was a free-to-play mobile game company specializing in community-driven games. The company developed its products, including "BRIX," "Pirate Kings," and "Board Kings," 100% in-house, focusing on combining single-player and multiplayer experiences. Jelly Button Games operated within the Media & Entertainment Technologies sector, targeting a global market of recreational gamers with its mobile applications.

Strategic signal

Jelly Button Games was acquired by Playtika in October 2017, marking a significant exit for the mobile game developer. This acquisition by a major player in the social casino and casual games market signaled the strategic value of Jelly Button's community-driven game development approach and its established titles like "Pirate Kings."

Company Intelligence Q&A

What was a key strategic event for Jelly Button Games?

Jelly Button Games was acquired by Playtika in October 2017, leading to its eventual cessation of operations as an independent entity.

When was Jelly Button Games founded and by whom?

Jelly Button Games was founded in July 2011 by Ron Saranga, Moti Novo, Alon Lev, Ron Rejwan, and Mor Shani.

What was the total capital raised by Jelly Button Games?

Jelly Button Games raised a total of $1.5M across one funding round.

What type of games did Jelly Button Games develop?

Jelly Button Games developed free-to-play mobile games, including titles such as "BRIX," "Pirate Kings," and "Board Kings," with a focus on community-driven experiences.

What was the status of Playtika's Israeli studio in February 2023?

In February 2023, Playtika's Israeli studio, which included the former.