Jinni

Company Overview

Snapshot

Founded in January 2007 by Yosi Glick, Izik Ben-Zaken, and Roi Ophir, Jinni operates with 11–50 employees. The company has raised a total of $7.6 million across 3 funding rounds from 3 investors. In August 2016, Telefonica launched Jinni Discovery across all its platforms.

Business overview

Jinni develops audience personalization solutions for video content discovery and targeted digital advertising for entertainment brands. The company utilizes semantic algorithms and its proprietary Entertainment Genome, which comprises thousands of distinct content attributes, to match content with users' specific tastes. This technology enables pay TV and OTT subscribers to receive relevant entertainment recommendations, enhancing content consumption and satisfaction. Jinni also leverages its platform and extensive moviegoer database to identify and target audiences most interested in entertainment titles, optimizing advertising budgets for precise targeting within the Business Software, Media & Entertainment Technologies, and Advertising Platforms sectors.

Strategic signal

In August 2016, Telefonica launched Jinni Discovery across all its platforms, a significant validation of Jinni's personalization technology. This move demonstrated a major telecommunications provider's commitment to enhancing user experience through advanced content discovery, signaling Jinni's capability to integrate its solutions at scale within the global entertainment and media industry.

Company Intelligence Q&A

What is Jinni's primary focus?

Jinni focuses on personalizing video discovery and entertainment marketing by using semantic algorithms to match content with user tastes, creating audience personalization solutions for video content discovery and targeted digital advertising.

When did Jinni cease operations?

Jinni ceased to operate in June 2024.

Which major company integrated Jinni's discovery platform?

In August 2016, Telefonica launched Jinni Discovery across all its platforms, integrating Jinni's technology for content discovery.

What was a key development for Jinni in 2015?

In April 2015, Jinni expanded its capabilities to include ad targeting, leveraging its personalization technology for more precise advertising in the entertainment sector.

Who were the co-founders of Jinni?

Jinni was co-founded by Yosi Glick, Izik Ben-Zaken, and Roi Ophir.