Jinni uses semantic algorithms to match content with users' specific tastes to create audience personalization solutions for video content discovery and targeted digital advertising for entertainment brands. Through its Entertainment Genome, which consists of thousands of distinct content attributes, or "genes," Jinni matches content to each viewer's preferences. Jinni's ability to map content to users enables pay TV and OTT subscribers to receive relevant entertainment recommendations, increasing content consumption and satisfaction. Using the same platform in conjunction with its extensive moviegoer database, Jinni identifies and targets the audience that will be most interested in an entertainment title, ensuring that advertising budgets are precisely targeted.
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Aug 2, 2016
www.prnewswire.com
Telefonica Launches Jinni Discovery Across All Platforms
#Partners
Apr 9, 2015
www.lightreading.com
Jinni Expands to Ad Targeting Light Reading
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Jan 5, 2011
www.videonuze.com
Jinni Raises $5 Million Series B For Video Discovery - VideoNuze
#Investment
Dec 16, 2009
gigaom.com
'Mood-Based' Video Discovery Service Jinni Media Raises $1.6 Million