Jinni

Company Overview

Snapshot

Founded in January 2007 by Yosi Glick, Izik Ben-Zaken, and Roi Ophir, Jinni operated with 11–50 employees. The company secured funding across three rounds from three investors. In August 2016, Telefonica launched Jinni's discovery platform across all its platforms.

Business overview

Jinni specializes in audience personalization solutions for video content discovery and targeted digital advertising for entertainment brands. The company leverages semantic algorithms and its proprietary Entertainment Genome, which comprises thousands of content attributes, to match content with users' specific tastes. This technology enables pay TV and OTT subscribers to receive relevant entertainment recommendations, enhancing content consumption and satisfaction. Additionally, Jinni utilizes its platform and extensive moviegoer database to identify and target audiences most interested in entertainment titles, optimizing advertising budgets for precise targeting within the Business Software and Media & Entertainment Technologies sectors.

Strategic signal

In August 2016, Telefonica launched Jinni's discovery platform across all its platforms. This strategic integration by a major telecommunications provider validated Jinni's technology as a robust solution for enhancing content discovery and user engagement, signaling its capability to scale and deliver value in large-scale entertainment ecosystems.

Company Intelligence Q&A

What is Jinni's primary focus?

Jinni focuses on personalizing video discovery and entertainment marketing by using semantic algorithms to match content with users' specific tastes, thereby creating audience personalization solutions for video content discovery and targeted digital advertising for entertainment brands.

When was Jinni founded and by whom?

Jinni was founded in January 2007 by Yosi Glick, Izik Ben-Zaken, and Roi Ophir.

What significant partnership did Jinni announce?

In August 2016, Telefonica launched Jinni's discovery platform across all its platforms, integrating Jinni's technology for content discovery.

Which investors participated in Jinni's January 2011 funding round?

In January 2011, Jinni received funding from Proximus Group and DFJ Tamir Fishman Ventures.

How does Jinni's technology work?

Jinni uses its proprietary Entertainment Genome, which consists of thousands of distinct content attributes, or 'genes,' to map content to each viewer's preferences. This enables relevant entertainment recommendations and targeted advertising.