Simply

Company Overview

Snapshot

Founded in March 2009 by Yuval Kaminka, Yigal Kaminka, and Roey Izkovsky (Late), Simply operates with 201–500 employees. The company has raised a total of $92 million across 7 funding rounds from 16 investors, with a significant round in June 2021 led by GV.

Business overview

Simply (formerly JoyTunes) is a music education company dedicated to fostering creative hobbies through its suite of top-grossing applications. The company develops interactive mobile games and apps, including Simply Piano, Simply Guitar, Simply Tune, and Simply Sing, which enable users to learn and engage with musical instruments. Serving a global market, Simply focuses on building a consumer subscription business for creative hobbies, primarily within the education and knowledge technologies sector.

Strategic signal

In January 2026, Simply announced the expansion of its creative hobbies vision with the launch of Simply Piano for Android XR. This move signals the company's strategic intent to leverage extended reality technologies to enhance music learning experiences and broaden its market reach, demonstrating a commitment to innovation in the edtech space.

Company Intelligence Q&A

What was a significant product launch for Simply in late 2024?

In December 2024, Simply Piano launched on Apple Vision Pro, marking the company's entry into augmented reality and redefining its approach to creative hobbies learning.

What strategic partnership did Simply announce in May 2023?

In May 2023, Simply collaborated with Amazon to expand music learning opportunities to more homes, indicating a strategic move to broaden its distribution and accessibility.

Which investor led Simply's funding round in June 2021?

In June 2021, Simply received funding led by GV, with additional participation from La Maison Partners.

What was a notable funding event for Simply in August 2019?

In August 2019, Simply secured a C Round of funding led by Qumra Capital, with.

What was Simply's early funding activity in May 2013?

In May 2013, Simply received Seed funding from investors including Eran Shir.