JustPlay.LOL
Lite eSports Games
Company Overview
Snapshot
Founded in June 2019 by Boris Alterman and Lior Alterman, JustPlay.LOL operated with 11–50 employees. The company was acquired by Playtika in March 2022.
Business overview
JustPlay.LOL is a game studio and video game developer specializing in lite eSports games. The company's core product is 1v1.LOL, a battle royale-style third-person shooter game. It operates within the Media & Entertainment Technologies sector, targeting the gaming industry with its digital content engagement and entertainment offerings.
Strategic signal
In March 2022, JustPlay.LOL was acquired by Playtika. This acquisition signals Playtika's strategy to diversify its gaming portfolio, integrating JustPlay.LOL's expertise in lite eSports games and its popular title, 1v1.LOL, into its broader ecosystem. For investors, this demonstrates a successful exit for JustPlay.LOL and highlights the continued consolidation and strategic growth within the mobile gaming and eSports sectors.
Company Intelligence Q&A
- What is JustPlay.LOL's primary product?
- JustPlay.LOL's leading title is 1v1.LOL, a battle royale-style third-person shooter game.
- When was JustPlay.LOL founded?
- JustPlay.LOL was founded in June 2019.
- Who are the founders of JustPlay.LOL?
- JustPlay.LOL was founded by Boris Alterman and Lior Alterman.
- What was a significant corporate milestone for JustPlay.LOL?
- In March 2022, JustPlay.LOL was acquired by Playtika. The terms of the acquisition were undisclosed.
- What type of games does JustPlay.LOL develop?
- JustPlay.LOL specializes in creating lite eSports games.