TROPHiT

Virtual-item Marketing Solution

Business Software
Non Active, Apr 2017
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Company Overview

Snapshot

Founded in July 2012 by Guy Hollender, Michael Ditcher, and Sagi Mann, TROPHiT operates with 1–10 employees. The company has raised $1,000,000 across one funding round from one investor. In September 2015, TROPHiT secured seed funding from PLUS Ventures.

Business overview

TROPHiT offers a virtual-item marketing ecosystem designed for mobile games, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms. Its core technology enables mobile game publishers and developers to enhance user acquisition performance by distributing vouchers for in-game items through existing ad networks, DSPs, and RTB exchanges. This solution serves the Media & Entertainment industry, particularly targeting the Gaming Industry and Publishing, by transforming virtual items into marketable units to improve session length, retention, and other key metrics.

Strategic signal

In September 2016, TROPHiT partnered with Adways on PreLaunch.Me to improve pre-registration campaigns. This collaboration highlights the company's strategic focus on enhancing user acquisition and engagement for mobile games through innovative marketing solutions, signaling a commitment to expanding its platform's reach and effectiveness within the competitive mobile gaming market.

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Company Intelligence Q&A

What is TROPHiT's primary business?
TROPHiT provides a virtual-item marketing ecosystem for mobile games, enabling publishers and developers to distribute in-game item vouchers through various ad networks to boost user acquisition and engagement.
When was TROPHiT founded and by whom?
TROPHiT was founded in July 2012 by Guy Hollender, Michael Ditcher, and Sagi Mann.
How much capital has TROPHiT raised?
TROPHiT has raised a total of $1,000,000 across one funding round.
Which investor participated in TROPHiT's funding round?
In September 2015, TROPHiT secured $1,000,000 in seed funding from PLUS Ventures.
What was a key strategic partnership for TROPHiT?
In September 2016, TROPHiT partnered with Adways on PreLaunch.Me to enhance pre-registration campaigns for mobile games.
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