Skai

Company Overview

Snapshot

Founded in April 2006 by Yoav Izhar-Prato, Nir Cohen, and Alon Sheafer, Skai operates with over 700 employees. The company has completed 8 funding rounds and acquired two companies. In December 2020, Skai acquired Signals Analytics, a marketing intelligence company, to expand its capabilities.

Business overview

Skai provides an omnichannel marketing platform designed for performance advertising. The company's core technology leverages AI, including Natural Language Processing and Machine Learning, to help marketers connect various digital channels such as retail media, paid search, paid social, and app marketing. Skai offers data and insights, marketing execution, and measurement tools to drive brand growth, serving industries that include e-commerce, consumer goods, and enterprise marketing and sales.

Strategic signal

In June 2021, Kenshoo rebranded to Skai, signaling a strategic pivot towards universal e-commerce adoption and a focus on meeting the evolving needs of brands and retailers for faster, smarter go-to-market strategies. This rebrand indicates the company's commitment to adapting to the rapidly changing digital commerce landscape and expanding its omnichannel marketing capabilities.

Company Intelligence Q&A

What was a significant operational change for Skai in June 2026?

In June 2026, Skai retools its global operations model, affecting approximately 100 employees as part of a strategic refocus.

What was the strategic rationale behind Skai's acquisition of Signals Analytics?

In December 2020, Skai (then Kenshoo) acquired Signals Analytics to bolster its marketing intelligence capabilities and merge operations within the marketing sector.

When did Skai expand its API integration with CitrusAd?

In February 2022, Skai expanded its API integration with CitrusAd, aiming to offer brands and agencies faster growth within the retailer network.

What was a key partnership announced by Skai in February 2023?

In February 2023, Skai announced a new partnership with Analytic Index to provide cutting-edge search intelligence and digital shelf insights and activation.

What was a notable recognition Skai received in February 2022?

In February 2022, Skai won the Microsoft Advertising Award for the fifth consecutive year, highlighting its consistent performance and innovation in the advertising sector.