Komoona

Company Overview

Snapshot

Founded in May 2011 by Yair Solomon, Amiad Solomon, Tzafrir Ben Ami, and Renata Glinkowska, Komoona operates with 1–10 employees. The company ceased operations in June 2020.

Business overview

Komoona provides a dynamic yield-optimization platform for publishers, leveraging state-of-the-art machine-learning algorithms and big-data technologies to maximize revenue across major RTB exchanges and demand sources. The platform offers a fully automated, hands-off approach, requiring no deep ad-tech knowledge from publishers. Komoona operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving the advertising needs of enterprise and professional services customers.

Strategic signal

In June 2015, Komoona launched its 'RTB Router' to help publishers better monetize their content in a programmatic buying environment. This development highlighted the company's focus on providing advanced tools for yield optimization, signaling its commitment to enhancing publisher revenue through sophisticated ad-tech solutions.

Company Intelligence Q&A

What is Komoona's primary offering?

Komoona offers a dynamic yield-optimization platform designed to maximize revenue for publishers by working across all major RTB exchanges and demand sources.

When was Komoona founded and by whom?

Komoona was founded in May 2011 by Yair Solomon, Amiad Solomon, Tzafrir Ben Ami, and Renata Glinkowska.

What technology does Komoona utilize?

Komoona's system utilizes a combination of state-of-the-art machine-learning algorithms and big-data technologies to understand the RTB ecosystem and monetize traffic.

What was a key product development for Komoona in 2015?

In June 2015, Komoona launched its 'RTB Router', aimed at helping publishers better monetize their content within a programmatic buying environment.

What is the current operational status of Komoona?

Komoona ceased to operate in June 2020.