ReigNN
Personal Advertising Experiences
Company Overview
Snapshot
Founded in July 2013 by Lior Dori and Tomer Poplavski, ReigNN operates with 11–50 employees. The company was acquired by Intango in August 2023, marking a significant exit in its journey.
Business overview
ReigNN develops business software focused on personal advertising experiences for online publishers and site owners. The company's core technology leverages artificial intelligence to provide real-time data insights, automated visitor segmentation, and creative protection tools. Its flagship product, Audience Balancer, enables publishers to optimize ad delivery for specific users, aiming to improve key performance indicators such as bounce rate, returning users, new users, and ePMV, while balancing user experience. ReigNN operates within the advertising platforms sector, serving the media and entertainment, publishing, enterprise, and marketing and sales industries globally.
Strategic signal
ReigNN was acquired by Intango in August 2023 for $10 million, indicating a successful exit for the company and strategic consolidation within the ad-tech industry. This acquisition highlights the value placed on ReigNN's AI-driven advertising optimization technology and its potential to enhance Intango's offerings in providing superior monetization solutions for publishers and content providers.
Log in to access full profile ›Company Intelligence Q&A
- When was ReigNN acquired and by whom?
- ReigNN was acquired by Intango in August 2023 for $10 million, as reported by Axios.
- What is ReigNN's primary product?
- ReigNN's flagship product is the Audience Balancer, which provides real-time data analysis and segmentation to help publishers serve an optimal number of ads to users.
- What technology does ReigNN utilize?
- ReigNN utilizes artificial intelligence and machine learning to learn about website visitors and provide personalized experiences, aiming to improve various KPIs for online publishers.
- Who are the founders of ReigNN?
- ReigNN was co-founded by Lior Dori, who serves as CEO, and Tomer Poplavski, who serves as COO.
- When did Intango Ventures invest in ReigNN?
- Intango Ventures invested in ReigNN in March 2019 to enhance monetization technology for publishers and content providers.