ReigNN

Company Overview

Snapshot

Founded in July 2013 by Lior Dori and Tomer Poplavski, ReigNN operated with 11–50 employees. The company was acquired by Intango in August 2023.

Business overview

ReigNN develops technology to help online publishers and site owners optimize user experience and increase website revenue. The company's platform utilizes artificial intelligence and machine learning to provide real-time data insights, advanced automated visitor segmentation, and creative protection tools. Its flagship product, Audience Balancer, enables publishers to serve an optimal number of ads tailored to specific users, aiming to improve key performance indicators such as bounce rate, returning users, new users, ePMV, and viewability. ReigNN operates in the Business Software sector, specifically within Advertising Platforms, and serves the Media & Entertainment and Enterprise & Professional Services markets globally.

Strategic signal

ReigNN was acquired by Intango in August 2023 for $10 million. This acquisition signals a strategic consolidation within the ad-tech industry, with Intango integrating ReigNN's personalized advertising experience technology to enhance its offerings for publishers and content providers. For investors, this demonstrates a successful exit for ReigNN and highlights the continued demand for advanced monetization and audience segmentation solutions in the digital advertising landscape.

Company Intelligence Q&A

What was a significant recent corporate development for ReigNN?

In August 2023, ReigNN was acquired by Intango for $10 million. This acquisition led to ReigNN becoming an inactive entity.

Who founded ReigNN and when?

ReigNN was founded in July 2013 by Lior Dori and Tomer Poplavski.

What is ReigNN's primary product?

ReigNN's primary product is the Audience Balancer, which is designed for real-time data analysis and segmentation, allowing publishers to optimize ad delivery based on user behavior.

Which company invested in ReigNN?

In March 2019, Intago Ventures invested in ReigNN to enhance monetization technology for publishers and content providers.

What technology does ReigNN leverage in its platform?

ReigNN's platform utilizes artificial intelligence and machine learning to learn about website visitors and provide personalized experiences, aiming to improve various key performance indicators for publishers.