ReigNN

Company Overview

Snapshot

Founded in July 2013 by Lior Dori and Tomer Poplavski, ReigNN operates with 11–50 employees. The company was acquired by Intango in August 2023.

Business overview

ReigNN develops business software focused on personal advertising experiences, primarily serving online publishers and site owners. The company's core technology leverages artificial intelligence and machine learning to provide real-time data insights, advanced automated visitor segmentation, and creative protection tools. Its flagship product, Audience Balancer, helps publishers optimize ad delivery to balance user experience with increased website revenue, operating in the advertising platforms, media & entertainment, and marketing & sales sectors globally.

Strategic signal

The acquisition of ReigNN by Intango in August 2023 for $10 million signals a strategic consolidation within the ad-tech industry, with Intango aiming to enhance its offerings for publishers and content providers. This move indicates a market trend towards integrating advanced monetization technologies to improve user experience and revenue generation, suggesting that personalized advertising solutions remain a key area of investment and growth.

Company Intelligence Q&A

What was a significant corporate development for ReigNN?

ReigNN was acquired by Intango in August 2023 for $10 million, leading to its inactive status.

When was ReigNN founded and by whom?

ReigNN was founded in July 2013 by co-founders Lior Dori and Tomer Poplavski.

What is ReigNN's primary product?

ReigNN's flagship product is the Audience Balancer, which provides real-time data analysis and segmentation for publishers to optimize ad delivery.

What technology does ReigNN utilize in its platform?

ReigNN's platform uses artificial intelligence and machine learning to learn about website visitors and provide personalized experiences.

What problem does ReigNN aim to solve for online publishers?

ReigNN helps online publishers and site owners balance user experience and increase website revenue by optimizing ad delivery through real-time data insights and advanced visitor segmentation.