Liberdy has developed a decentralized advertising data management platform (DMP), powered by blockchain technology and the General Data Protection Regulation, that rewards users for the use advertisers make of their data. The data extracted to the DMP is information that users already share with companies like Google, Facebook, and Amazon. Using artificial intelligence and advanced analytics processes, the data is aggregated and segmented before it is offered to advertisers. Powered by the blockchain, Liberdy ensures that user data is high quality, accurate, verified, and timestamped. Advertiser transactions recorded on the blockchain are transparent to all users.
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Jul 23, 2018
www.mediapost.com
Liberdy To Turn Advertising Permission-Based By 2021