Lightricks

Mobile Apps for Visual Editing

Business Software
Private

Company Overview

Snapshot

Founded in February 2013 by Zeev Farbman, Nir Pochter, Amit Goldstein, and Yaron Inger, Lightricks operates with over 500 employees. The company has raised $335 million across 4 funding rounds from 11 investors, including Insight Partners. In March 2022, Lightricks acquired Popular Pays to empower the creator community to monetize content.

Business overview

Lightricks is a privately held company that develops AI-based photo and video editing applications for mobile environments. Its core products, including Facetune, Videoleap, and Photoleap, leverage facial recognition and generative AI to enable creators and brands to produce high-performing visual content. The company serves global markets, operating within the Business Software sector, specifically focusing on Digital Content Production and Sales & Marketing Solutions.

Strategic signal

Lightricks is undergoing a significant strategic restructuring, including workforce optimizations and a split into two distinct companies, as it pivots to focus on AI-driven video models. This move, which includes layoffs and the recruitment of AI specialists, signals a deep commitment to adapting its core business to the evolving landscape of generative AI and positions the company to potentially unlock new growth avenues in the AI content creation space.

Company Intelligence Q&A

What was a significant strategic move by Lightricks in March 2022?
In March 2022, Lightricks acquired Popular Pays, a platform designed to help the creator community monetize their content.
What was the latest funding round for Lightricks?
Lightricks completed a Series D funding round in September 2021, with participation from investors including Insight Partners and Claltech.
What is Lightricks' current strategic focus regarding its business structure?
In May 2026, Lightricks announced plans to split into two separate companies, with its core Facetune operations separating from its LTX AI activities. This restructuring also involved further job cuts, with 75 employees laid off, and the creation of 25 new AI-focused positions.
What is Lightricks' approach to AI in its products?
Lightricks is actively integrating AI into its products, with co-founder and CEO Zeev Farbman emphasizing in January 2026 the importance of building platforms that others want to join in the age of artificial intelligence. This follows the launch of an AI-powered filmmaking studio in February 2024.
What organizational changes did Lightricks implement in October 2025?
In October 2025, Lightricks laid off 85 employees as part of a restructuring effort to refocus its business around a new AI video model, while simultaneously recruiting 30 AI specialists.

External links