Loox

Company Overview

Snapshot

Founded in July 2016 by Yoni Elbaz and Moran Benisty, Loox is a mature-stage private company with 51–200 employees. It has raised $50K across one funding round from the Zell Entrepreneurship Program. In June 2024, Loox appointed Natasha Shine-Zirkel as Chief Business Officer, signaling a focus on strengthening its leadership team.

Business overview

Loox provides a business software solution designed for Shopify merchants to enhance traffic, conversion, and customer retention through peer-to-peer marketing. The company's core technology automates the collection of customer reviews and photos, incentivizing submissions and displaying them in attractive galleries. Loox enables businesses to share these customer-generated reviews across social media platforms, driving targeted traffic to product pages. It serves online retailers and SMBs within the e-commerce sector, working with over 100,000 Shopify merchants, including more than 1,000 Shopify Plus enterprise-level brands.

Strategic signal

In September 2022, Loox launched the first Shopify post-purchase upsell solution that displays photo reviews. This development is significant for the e-commerce industry as it integrates social proof directly into the upsell process, potentially increasing conversion rates and average order value for Shopify merchants. For investors, this indicates Loox's commitment to product innovation and expanding its value proposition within the competitive e-commerce tools market.

Company Intelligence Q&A

When was Loox founded and by whom?

Loox was founded in July 2016 by Yoni Elbaz and Moran Benisty.

What significant leadership appointment did Loox make recently?

In June 2024, Loox appointed Natasha Shine-Zirkel as Chief Business Officer, a strategic move to bolster its executive team.

What was a key product launch for Loox in 2022?

In September 2022, Loox launched the first Shopify post-purchase upsell solution that integrates and displays photo reviews, aiming to enhance conversion rates for merchants.

How much funding has Loox raised?

Loox has raised $50K across one funding round from the Zell Entrepreneurship Program.