Mabaya
Ad Exchange Solutions for eCommerce
Company Overview
Snapshot
Founded in March 2013 by Jonathan Kogan, Dan Chen, and Avi Rabinovitch, Mabaya operates with 11–50 employees. The company raised $3.45 million across two funding rounds from two investors. Mabaya was acquired by Criteo in May 2021.
Business overview
Mabaya is a SaaS company that provides retailers with an ad exchange platform designed to maximize monetization opportunities in their online stores or marketplaces. Its platform enables brands to promote products with in-site promotions using contextual/behavioral targeting, alongside an analysis of product metrics such as click-through rate, conversion rate, revenue, and profit margin. The company also facilitates the promotion of high-potential products across various site locations using big data algorithms to ensure maximum performance, serving the eCommerce and online retail sectors within the Business Software industry.
Strategic signal
Mabaya's acquisition by Criteo in May 2021 signifies a strategic consolidation within the adtech and eCommerce advertising landscape. This move indicates Criteo's intent to enhance its retail media offerings and expand its capabilities in providing in-site promotion solutions, validating Mabaya's technology and market position in maximizing monetization for online retailers.
Company Intelligence Q&A
- What is Mabaya's primary business?
- Mabaya provides a SaaS-based ad exchange platform for retailers to maximize monetization opportunities within their online stores or marketplaces, enabling in-site promotions and product targeting.
- When was Mabaya founded and by whom?
- Mabaya was founded in March 2013 by Jonathan Kogan, Dan Chen, and Avi Rabinovitch.
- What was a significant corporate milestone for Mabaya?
- Mabaya was acquired by Criteo in May 2021, a strategic move that enhanced Criteo's retail media offerings and expanded its capabilities in providing in-site promotion solutions.
- How much capital has Mabaya raised?
- Mabaya has raised a total of $3.45 million across two funding rounds.
- Which investors participated in Mabaya's funding rounds?
- In January 2014, Mabaya secured funding from 2B.VC and Lool Ventures. Lool Ventures also participated in a subsequent funding round in December 2015.