Company Overview
Snapshot
Founded in March 2015 by Yaniv Citron, Daniel De Castro, Tomer Arzoan, and Yaniv Dagan, Maelys Cosmetics operates with 51–200 employees. The company has raised $30 million across one funding round from 3 investors. In August 2022, Maelys Cosmetics announced a national retail expansion with Ulta Beauty.
Business overview
Maelys Cosmetics is a direct-to-consumer body care company that leverages data, marketing, and technology to develop targeted solutions for specific skin concerns. The company focuses on creating clinically tested formulas designed to shape, tone, and tighten the body. Operating within the Retail Platforms sector, Maelys Cosmetics serves the beauty and personal care market with a strong emphasis on e-commerce.
Strategic signal
In August 2022, Maelys Cosmetics announced a national rollout with Ulta Beauty, marking a significant retail expansion for the direct-to-consumer prestige body care brand. This move signals a strategic shift towards broader market accessibility beyond its online channels, indicating strong growth potential and validation of its product line within the competitive beauty industry.
Log in to access full profile ›Company Intelligence Q&A
- When was Maelys Cosmetics founded?
- Maelys Cosmetics was founded in March 2015.
- Who are the founders of Maelys Cosmetics?
- Maelys Cosmetics was founded by Yaniv Citron, Daniel De Castro, Tomer Arzoan, and Yaniv Dagan.
- What was a key strategic development for Maelys Cosmetics in 2022?
- In August 2022, Maelys Cosmetics announced a national retail expansion with a rollout at Ulta Beauty, broadening its market reach beyond direct-to-consumer channels.
- Has Maelys Cosmetics received external funding?
- Maelys Cosmetics has raised $30 million across one funding round. In May 2021, the company received a minority investment from Norwest Venture Partners and Leumi Partners.
- What is Maelys Cosmetics' primary business model?
- Maelys Cosmetics primarily operates on a Business-to-Consumer (B2C) model, focusing on online direct sales of its body care products.