Maelys Cosmetics

Company Overview

Snapshot

Founded in March 2015 by Yaniv Citron and Daniel De Castro, Maelys Cosmetics operates with 51–200 employees. The company has secured funding across one disclosed round from three investors. In May 2021, Maelys Cosmetics received a minority investment from Norwest Venture Partners.

Business overview

Maelys Cosmetics is a direct-to-consumer body care brand that leverages data, marketing, technology, and product innovation to develop targeted solutions for specific skin concerns. The company focuses on creating clinically tested formulas designed to shape, tone, and tighten the body, serving the retail platforms sector with a focus on cosmetics and wellness.

Strategic signal

In August 2022, Maelys Cosmetics announced a national retail expansion with Ulta Beauty. This move signifies a strategic shift from a purely direct-to-consumer model to a multi-channel approach, indicating strong market validation and potential for accelerated growth through broader consumer reach in the prestige body care market.

Company Intelligence Q&A

What is Maelys Cosmetics' primary business model?

Maelys Cosmetics operates on a B2C (Business-to-Consumer) model, selling its body care products directly to consumers.

When was Maelys Cosmetics founded?

Maelys Cosmetics was founded in March 2015.

Which investors participated in Maelys Cosmetics' funding round in May 2021?

In May 2021, Maelys Cosmetics received a minority investment from Norwest Venture Partners and Leumi Partners.

What significant retail expansion did Maelys Cosmetics announce in August 2022?

In August 2022, Maelys Cosmetics announced a national rollout of its prestige body care brand at Ulta Beauty, expanding its retail presence.

Who are the co-founders of Maelys Cosmetics?

Maelys Cosmetics was co-founded by Yaniv Citron and Daniel De Castro.