Magisto

Company Overview

Snapshot

Founded in January 2009 by Oren Boiman and Alex Rav-Acha, Magisto operates with 11–50 employees. The company raised $29.1 million across 5 funding rounds from 6 investors. Magisto was acquired by Vimeo in April 2019.

Business overview

Magisto provides a platform that enables users to automatically edit videos and share them, leveraging its emotion-sense technology to transform images and videos into high-quality movies without requiring prior video-editing experience. The company's artificial intelligence engines analyze footage on visual, audio, and storytelling levels to produce edited movies complete with music and effects. Magisto serves both B2B and B2C markets, operating within the Social Media and Advertising sector, with a focus on digital content production and engagement.

Strategic signal

Magisto's acquisition by Vimeo in April 2019 for a reported $200 million signifies a strong validation of its AI-driven video creation technology and its potential to integrate into larger media platforms. This event highlights the increasing demand for automated, user-friendly video editing solutions and indicates a strategic move by Vimeo to enhance its offerings with advanced content creation capabilities, positioning Magisto's technology for broader market reach and integration.

Company Intelligence Q&A

What is Magisto's core technology?

Magisto's core technology is its emotion-sense AI, which analyzes video footage on visual, audio, and storytelling levels to automatically edit and transform raw videos and images into polished movies with music and effects.

When was Magisto acquired?

Magisto was acquired by Vimeo in April 2019, leading to its status as an inactive entity.

What was a significant product launch for Magisto?

In November 2018, Magisto launched Chant, a tool designed to help businesses accelerate growth on social media platforms.

What recognition did Magisto receive in December 2018?

In December 2018, Magisto was named a "Cool Vendor" in Artificial Intelligence for Small and Midsize Businesses by Gartner.