Company Overview
Snapshot
Founded in January 2009 by Oren Boiman and Alex Rav-Acha, Magisto operates with 11–50 employees. The company raised $29.1M across 5 funding rounds from 6 investors. In August 2018, Magisto secured $6.6M in a D Round.
Business overview
Magisto provides a platform for sharing experiences through video, offering web and mobile applications that enable users to automatically edit and share videos. The core technology utilizes emotion-sense AI engines to analyze footage across visual, audio, and storytelling levels, transforming user-recorded videos into edited movies complete with music and effects. Magisto serves consumers and the media and entertainment industries, operating in sectors such as digital content production, digital content engagement, and entertainment.
Strategic signal
In April 2019, Magisto was acquired by Vimeo, a significant exit that validates its technology and market position in the video creation space. This acquisition signals a strategic move by Vimeo to enhance its offerings with Magisto's AI-powered video editing capabilities, indicating a strong market demand for automated content creation tools and a successful outcome for Magisto's investors.
Log in to access full profile ›Company Intelligence Q&A
- What is Magisto's primary offering?
- Magisto offers a platform that uses AI to automatically edit images and videos into high-quality movies, enabling users to share experiences without prior video-editing expertise.
- When was Magisto founded and by whom?
- Magisto was founded in January 2009 by Oren Boiman and Alex Rav-Acha.
- What was a significant milestone for Magisto in 2019?
- In April 2019, Magisto was acquired by Vimeo, as reported by TechCrunch and Globes, for a reported $200M.
- What was Magisto's last disclosed funding round?
- In August 2018, Magisto secured $6.6M in a D Round, with OurCrowd participating as an investor.
- What recognition did Magisto receive in December 2018?
- In December 2018, Magisto was named a "Cool Vendor" in Artificial Intelligence for Small and Midsize Businesses by Gartner.