Marmar Media
Cross-platform Advertising Solutions
Company Overview
Snapshot
Founded in January 2011 by Oren Avidor, Marmar Media operated with 1–10 employees. The company was acquired by XLMedia in June 2015, marking a significant exit.
Business overview
Marmar Media developed proprietary technology for mobile and online user-acquisition, leveraging real-time machine learning and big-data analytics. The company's platform enabled data-driven, cross-platform targeting and user acquisition, aiming to maximize ROI for advertisers and app developers. By analyzing user behavior through data mining and algorithmic analysis, Marmar Media facilitated higher conversion rates for advertisers and increased CPMs for publishers, operating within the Business Software sector, specifically in Advertising Platforms and Data Analysis & Decision Support.
Strategic signal
Marmar Media was acquired by XLMedia in June 2015, a strategic move that integrated its cross-platform advertising solutions into XLMedia's portfolio. This acquisition highlights the value placed on advanced user acquisition and targeting technologies in the digital advertising landscape, signaling a consolidation trend where specialized ad-tech firms are absorbed by larger media groups to enhance their market reach and technological capabilities.
Log in to access full profile ›Company Intelligence Q&A
- When was Marmar Media founded?
- Marmar Media was founded in January 2011.
- Who were the founders of Marmar Media?
- Oren Avidor was a co-founder of Marmar Media.
- What is Marmar Media's primary business focus?
- Marmar Media focuses on providing cross-platform advertising solutions, specializing in mobile and online user-acquisition through proprietary machine learning technology.
- What is the status of Marmar Media?
- Marmar Media is currently Acquired (Inactive) by XLMedia, with the acquisition closing in June 2015.