MassiveImpact
End-to-End Performance Advertising Platform
Company Overview
Snapshot
Founded in January 2007, MassiveImpact operated with 1–10 employees. The company raised $1.5M across one funding round from one investor. A significant milestone was its acquisition by General Mobile Corporation- GMobi in August 2016.
Business overview
MassiveImpact provides an end-to-end performance advertising platform that reaches over 1 billion mobile internet users across 190 countries. Utilizing its proprietary real-time technology, TargetAdLive, the company guarantees advertiser ROI while maximizing traffic monetization for publishers. MassiveImpact offers app developers and mobile site publishers a comprehensive platform supporting the full lifecycle from ad publishing and targeting to back-end performance tracking and analytics, focusing on inventory monetization, app discovery, and user acquisition. The company serves various blue-chip customers, including Citibank, the American Insurance Association (AIA), Gameloft, and EA Games, operating within the Business Software sector, specifically in Advertising Platforms.
Strategic signal
In August 2016, MassiveImpact was acquired by General Mobile Corporation- GMobi. This acquisition signals a successful exit for the performance mobile advertising platform, integrating its technology and market reach into a larger corporate entity and demonstrating the value of its end-to-end advertising solutions within the mobile ecosystem.
Log in to access full profile ›Company Intelligence Q&A
- What is MassiveImpact's primary business?
- MassiveImpact operates an end-to-end performance advertising platform, utilizing its proprietary TargetAdLive technology to connect advertisers with over 1 billion mobile internet users globally and maximize traffic monetization for publishers.
- When was MassiveImpact acquired?
- MassiveImpact was acquired by General Mobile Corporation- GMobi in August 2016.
- What is the total capital raised by MassiveImpact?
- MassiveImpact raised a total of $1.5M across one funding round.
- What recognition did MassiveImpact receive in 2014?
- In April 2014, MassiveImpact was chosen as a Red Herring Top 100 Europe winner.