MassiveImpact
End-to-End Performance Advertising Platform
Company Overview
Snapshot
Founded in January 2007, MassiveImpact operated with 1–10 employees. The company raised $1.5M across one funding round from Singtel Innov8. A key milestone for the company was its acquisition by General Mobile Corporation- GMobi in August 2016.
Business overview
MassiveImpact provides an end-to-end performance advertising platform designed to reach over 1 billion mobile internet users across 190 countries. The company leverages its proprietary real-time technology, TargetAdLive, to ensure advertiser ROI and maximize traffic monetization for publishers. MassiveImpact offers app developers and mobile site publishers a comprehensive platform that manages the full lifecycle from ad publishing and targeting to back-end performance tracking and analytics, facilitating inventory monetization, app discovery, and user acquisition. The company serves various industries and works with leading blue-chip customers, including Citibank, the American Insurance Association (AIA), Gameloft, and EA Games.
Strategic signal
In August 2016, MassiveImpact was acquired by General Mobile Corporation- GMobi. This acquisition signals a strategic consolidation within the mobile advertising sector, indicating the value placed on MassiveImpact's performance advertising platform and its ability to reach a broad global mobile user base. For investors, this highlights the potential for successful exits in the mobile adtech space, particularly for companies with strong proprietary technology and established client relationships.
Log in to access full profile ›Company Intelligence Q&A
- What is MassiveImpact's primary business?
- MassiveImpact operates an end-to-end performance advertising platform, utilizing its proprietary TargetAdLive technology to connect advertisers with over 1 billion mobile internet users globally and maximize traffic monetization for publishers.
- When was MassiveImpact acquired?
- MassiveImpact was acquired by General Mobile Corporation- GMobi in August 2016.
- What is the total capital raised by MassiveImpact?
- MassiveImpact raised a total of $1.5M across one funding round.
- What recognition did MassiveImpact receive in 2014?
- In April 2014, MassiveImpact was chosen as a Red Herring Top 100 Europe winner.